Raleigh, North Carolina

Victoria Cohen

Surgical roboticsMedical device salesClinical adoptionCapital equipment

Since 2021, I’ve worked across capital sales, surgeon training, and clinical adoption in surgical technology. My experience has taught me that winning a capital sale is only part of the challenge. Training surgeons, building their confidence, and working through the barriers that prevent them from using the technology are just as important.

#5National ranking at Hologic, #3 in the disposables power ranking
$2.3Mda Vinci system purchase supported at UNC
152%PTQ at Stryker Endoscopy in 2022
511%of quota at Xerox in Q3 2020
The record

Where I’ve worked

Hologic

RFA Account Executive
Nov 2025 – May 2026
  • Managed a $1.3M expansion territory across hospitals and ASCs.
  • Ranked #5 nationally and #3 in the disposables power ranking, driving 91.1% growth in account purchases.
  • Advanced 4 capital system sales by developing surgeon champions, conducting ROI reviews with value analysis committees, and aligning key stakeholders.
  • Closed Hologic’s first Sonata capital sale to an ambulatory surgery center in the country.

Intuitive Surgical

Clinical Territory Associate
Oct 2023 – Aug 2025
  • Reached 124% of quota in 2024 and 104% PTQ in 2025, and supported 23% year-over-year territory growth.
  • Supported multiple da Vinci system purchases, including a $2.3M system at UNC.
  • Trained 6 new acute care surgeons and helped establish a 24-hour robotic surgery program in Raleigh.
  • Contributed to system-wide contracting initiatives with Atrium Health and Novant Health.

Stryker Endoscopy

Associate Sales Representative
Mar 2021 – Nov 2022
  • Achieved 125.6% of capital quota in 2021 and 152% PTQ in 2022.
  • Led two competitive trials that turned into $1.1M and $1.6M capital purchases at separate accounts.
  • Evaluated surgical workflows during competitive trials and presented physician and staff feedback to hospital stakeholders to support capital purchasing decisions.
  • Educated surgeons and hospital staff on advanced visualization technologies, including Dr. Charles.
  • Supported implementation of secure surgical imaging solutions, enabling surgeons to capture and access procedural images through HIPAA-compliant mobile applications.

Xerox

Managed Print Services Specialist
Sep 2019 – Mar 2021
  • Ranked #1 in Managed Print Services at XBS New England in 2020 and hit 511% of quota in Q3 2020.
  • Managed 250+ commercial accounts and built new business through phone, email, and in-person outreach.
  • Expanded an international managed print services account from 600 to 1,800 sites worldwide.
Victoria with her Intuitive colleagues in formal wear at an evening event
With my Intuitive team at the annual commercial meeting.
The Hologic team posing together in front of two Hologic screens
With my Hologic team.
Intuitive Surgical

Establishing 24-hour robotic surgery access at UNC Rex

When I began working with six acute care surgeons at UNC Rex, I wanted to do more than train them on the robot. I wanted to make sure they could actually use it when their patients needed it, regardless of the time of day. That meant establishing after-hours robotic access and preparing both the surgeons and the hospital staff to support it.

Most of our NDCOs and hands-on training took place between 7 p.m. and 7 a.m. Those overnight sessions allowed me to work directly with the after-hours staff, build their confidence with the technology, and establish the trust necessary to support surgeons operating outside normal hours.

Each of the six surgeons was new to robotic surgery, and I knew their training couldn’t be approached exactly the same way. I spent time understanding how each surgeon operated, what they valued clinically, and where the robot could make a meaningful difference for their patients. I tracked their clinical outcomes and reviewed the data with them so they could evaluate the benefits of robotic surgery based on their own results.

Why it mattered

A 19-year-old patient arrived with a ruptured appendix. What began as a laparoscopic appendectomy became an open ileocecectomy when severe inflammation made it impossible for the surgeon to identify the base of the appendix.

For this young patient, an open procedure meant the potential for a longer hospital stay, a more difficult recovery, and an increased risk of infection. While access to the Xi couldn’t guarantee a different outcome, it could have provided the surgeon with another approach to managing a difficult case. Situations like this were exactly why I believed robotic surgery needed to be available to acute care surgeons around the clock.

On July 1, we launched after-hours robotic access at UNC Rex. What began with training six surgeons became a program supported by an overnight team that had the preparation and confidence to make robotic surgery available beyond normal operating hours.

A staff member in scrubs giving two thumbs up in an operating room
Training overnight staff at Duke Raleigh.
Overnight OR staff gathered around a da Vinci system at UNC Rex
Training overnight staff at UNC Rex.
Intuitive Surgical

Dr. Charles: a setback and a comeback

I met Dr. Anthony Charles on a flight to Atlanta. We were both headed to his robotic training, and I had just inherited him from a rep who had left. I hadn’t been involved in his training up to that point, but our experience working together would ultimately change the way I approached surgeon development.

Our first goal was to establish after-hours robotic access at UNC Chapel Hill, something the hospital had never done. I worked closely with Dr. Charles to navigate the approval process, helping him approach hospital leadership and draft the emails needed to move things forward. We eventually secured the first after-hours robotic case in the hospital’s history.

Unfortunately, that case had a bad outcome. The hospital conducted a review and determined that the outcome was unrelated to Dr. Charles’s technical skill on the robot. Nevertheless, after-hours robotic privileges were revoked, and he stepped away from robotic surgery for more than a year.

Getting back to the robot

When Dr. Charles told me he wanted to return, I was determined to help him do it successfully. We spent eight to ten sessions practicing on the Xi, and I arranged for proctors to support his first cases back. I wanted to be certain he was technically prepared before advancing him through each stage of training.

Improving Tissue Tension Awareness Through Hands-On Training

Dr. Charles struggled with tissue tension on the robot. Without haptic feedback on the Xi, surgeons rely on visual cues like blanching to gauge how much force they’re applying. I developed hands-on exercises to help him connect what tissue tension felt like with what he was seeing at the console.

I had him handle double-ply tissue with his hands, then perform the same task on the robot, repeating the exercise with different materials. I also set up a wood block with two screws and a rubber band beside the console, with a matching setup inside the abdominal model, so he could feel the tension by hand and then reproduce it robotically.

These exercises helped Dr. Charles become more confident and consistent in managing tissue tension, improving his comfort and technique on the robot.

He went on to operate consistently again. Today, he is Division Chief of Trauma/Critical Care and Acute Care Surgery at the University of Vermont, where he is developing an after-hours robotic program of his own. Just under two years after UNC lost its after-hours privileges, the hospital began restoring them.

Working with Dr. Charles had a lasting impact on how I train surgeons. I learned the importance of recognizing when someone needs more time, even when that means slowing down a training pathway. It’s an approach I still follow today.

Dr. Charles seated at the da Vinci surgeon console in a training lab
Getting Dr. Charles back on the robot in the lab at UNC.
Building tension control with double-ply tissue on the robot.
Intuitive Surgical

Two more surgeons

A GYN surgeon who had never used the robot

Dr. Seshadri had never operated on the robot when we started working together at WakeMed Cary. I took him through the training pathway and tracked his outcomes in laparoscopic and robotic cases so he could compare the two using his own patient data. He made the decision based on those results.

From the time he completed training until I left, he did not perform another laparoscopic hysterectomy or myomectomy. He performed all of his benign cases robotically and became a sustainable surgeon in the first quarter after training.

A surgeon working toward robotic liver transplant

When I started working with Dr. Ravindra, he was using the robot occasionally, and only for cholecystectomies. In patients with liver cirrhosis, the gallbladder can be severely adhered to the liver bed, and the robot gave him better visualization and control. He wanted to build on that and eventually perform both donor and recipient liver transplants robotically.

I arranged case observations at UVA, where donor transplants were being performed. We identified suturing as a critical skill, so he built it through hernia repairs, and I tracked his outcomes to keep those cases on the robot. I also arranged hands-on suturing practice in the lab at Duke, since the Pringle maneuver makes dependable suturing especially important during a liver transplant.

By the time I left, he had completed four donor transplants on the robot. He had gone from occasional use to sustainable robotic practice.

A trainee at the da Vinci console during an overnight session, with a game board on screen
Overnight training at UNC using a game board.
An OR monitor showing robotic instruments placing colored cones on a training model
Training a surgeon on the robot with the cone model.
Hologic

Capital sales

UNC Hillsborough: expanding the purchase

When I began working with UNC Hillsborough, the hospital had already budgeted for one Sonata system. Because UNC directed its fibroid patients to that location, I believed the patient volume justified a second system.

I worked with surgeon and operational champions to build the case for the additional investment. Together, we presented the clinical need, procedure volume, and financial justification to hospital leadership. UNC ultimately purchased two Sonata systems instead of the one originally planned.

Elam Surgery Center: a first for Hologic

At the time, no Sonata system had been sold to an ambulatory surgery center in the United States, largely because reimbursement made it difficult to justify the investment.

I worked with surgeons who wanted to bring Sonata to the outpatient setting but struggled to secure hospital block time. Rather than focus on reimbursement alone, we showed surgery center leadership how offering the procedure could bring additional patients and surgical volume to their facility. That approach resulted in Hologic’s first Sonata capital sale to an ambulatory surgery center in the country.

Team chat announcing the Sonata capital PO for Elam Surgery Center, with Victoria's reply
The Elam Sonata capital PO, announced to the Hologic team.
Stryker Endoscopy

Good Samaritan Medical Center: Winning a Competitive Trial

At Good Samaritan Medical Center in Brockton, Stryker went head-to-head with Karl Storz in a competitive trial that I managed from start to finish.

I led all surgeon and staff in-servicing, supported every case performed on the system, and remained on call throughout the trial, including overnight cases. My priority was making sure the OR team felt confident using the technology and always had the support they needed.

After each case, I collected feedback from surgeons and staff through structured surveys, then quantified the results to demonstrate the system’s performance in their own operating rooms. This gave hospital leadership measurable data alongside firsthand feedback from the clinicians using the technology.

I presented those findings to the hospital’s executive leadership team, helping secure a $1.6 million capital purchase for Stryker.

A row of new Stryker towers and monitors staged in a hospital storage room
Stryker systems staged for the build-out.
Recommendation

Her colleagues and clients trust her implicitly because she operates consistently, fairly, and respectfully.

Anthony Charles, MD, MPH, FRCSEd, FACS
Professor of Surgery and Division Chief, Trauma/Critical Care and Acute Care Surgery, University of Vermont · June 2025
Outside of work
A large family group photo outdoors on a summer evening
My family.
Victoria and Keith standing in a field at sunset
Keith and me.
Two German shepherds, Ronnie and Leo, on a porch cushion
Ronnie and Leo.
A Polaroid of Victoria and Keith with a Home Sweet Home sign, held up in front of their house
Our first home.